globe
  1. Essential reading list 2 items
    1. CB: consumer behavior : student edition 8 - Barry J. Babin, Eric G. Harris 2018

      Book Essential

  2. Recommended further reading (Consumer Behaviour only): 12 items
    1. Consumers - Eric J. Arnould, Linda L. Price, George M. Zinkhan 2004

      Book Further

    2. Consumer behaviour - Zubin Sethna, Jim Blythe 2016

      Book 

    3. Consuming behaviour - John Desmond 2003

      Book Further

    4. Understanding the consumer: a European perspective - Bernard Dubois 2000

      Book Further

    5. Consumer behaviour: applications in marketing - Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele 2016

      Book 

    6. Consumer behavior - Roger D. Blackwell, Paul W. Miniard, James F. Engel 2006

      Book Further

    7. Consumer behaviour - Martin Evans, Ahmad Jamal, G. R. Foxall c2009

      Book Essential

    8. Contemporary issues in marketing and consumer behaviour - Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis 2017 (electronic resource)

      Book 

    9. Consumer behavior: building marketing strategy - Del I. Hawkins, David L. Mothersbaugh c2013

      Book Further

    10. Consumer behaviour: a European outlook - Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen 2012 (electronic resource)

      Book 

    11. Customer behavior: a managerial perspective - Jagdish N. Sheth, Banwari Mittal 2004

      Book Further

    12. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg 2016 (electronic resource)

      Book 

  3. Recommended reading text (please note that these will contain chapter(s) on Organisational Buying Behaviour. 4 items
    1. Consumer behaviour - Martin Evans, Ahmad Jamal, G. R. Foxall c2009

      Book Further

    2. Consumer behavior: building marketing strategy - Del I. Hawkins, David L. Mothersbaugh c2013

      Book Further

    3. Consumer behaviour - Zubin Sethna, Jim Blythe 2016

      Book 

    4. Organisational behaviour - Knud Sinding, Christian Waldstrom 2014

      Book Further

  4. Online resources / journals 7 items
    1. Mintel

      Website  Market research ; Company information ; Full-text market research reports and digests for the UK.

    2. Retail Week Online

      Website  The latest retail market data, including monthly sales figures, TNS sales data, Experian Footfall figures, ICM Consumer Surveys, retail advertising spending and tourist spending figures. To access full articles you need to register while ON CAMPUS. Click on Register (top right) and fill in your details. Please use your Westminster email address when registering. Registration must be done on campus. Once registered you can sign in from anywhere using the username/password you created.