1. You need to have access to books for this course so try these options: 

    • Buy new and resell your book to the shop after the examination 

    • Buy used from the bookshop (the top row of the bookshelf) 

    • Use the library, not only here see section 658.83 in many libraries

  2. Essential Reading 1 item
    1. Marketing across cultures - Jean-Claude Usunier, Julie Anne Lee 2013 (electronic resource)

      Book Essential

  3. Further Reading 7 items
    1. Consumer behavior and culture: consequences for global marketing and advertising - Marieke K. de Mooij, Marieke K. de Mooij c2011

      Book Further

    2. Strategic marketing decision-making in Japanese and South Korean companies - Yang-Im Lee, Peter R. J. Trim 2008

      Book Further

    3. Consumer behaviour: a European outlook - Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen 2012 (electronic resource)

      Book Further

    4. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg 2016 (electronic resource)


    5. Marketing across cultures - Alfons Trompenaars, Peter Woolliams 2004

      Book Further

  4. Journals 12 items
    Marketing Journals with culture related articles. To log into these journals off campus look for a link which says shibboleth or institutional login- this will allow you to state you are from Uni of Westminster.
  5. Internet Support/ Useful Web Sites 3 items