An Emotional Connection Matters More than Customer Satisfaction (no date). Available at: https://hbr.org/2016/08/an-emotional-connection-matters-more-than-customer-satisfaction.
Clow, Kenneth E.;Baack, D.E. (no date) Integrated Advertising, Promotion, and Marketing Communications, Global Edition. 8th edn. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9781292222752.
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Edelman, David C.1 (AUTHOR) (2010) ‘Branding in The Digital Age.’, Harvard Business Review, 88(Issue 12, p62-69. 8p. 2 Color Photographs), pp. 62–69. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=55461895&site=ehost-live&scope=site.
Edelman Marc, David C. (2015) ‘Competing on Customer Journeys.’, Harvard Business Review, 93(11), pp. 88–7. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=110320330&site=ehost-live&scope=site.
Fill, C. and Turnbull, S. (2016) Marketing communications: discovery, creation and conversations. Seventh edition. Upper Saddle River: Pearson. Available at: http://westminster.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=854198190003711&institutionId=3711&customerId=3710.
Gaines-Ross, Leslie1 (AUTHOR) (2010) ‘Reputation Warfare.’, Harvard Business Review, 88(Issue 12), pp. 70–76. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=55461897&site=ehost-live&scope=site.
Hanssens, Dominique M. (2008) ‘Marketing When Customer Equity Matters.’, Harvard Business Review, 86(Issue 5, p117-123. 7p. 2 Color Photographs, 3 Illustrations, 2 Diagrams), pp. 117–123. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=31730731&site=ehost-live&scope=site.
Market Segmentation - Sport England (no date). Available at: http://segments.sportengland.org/.
Nichols, Wes1 (AUTHOR) (2013) ‘Advertising Analytics 2.0.’, Harvard Business Review, 91(Issue 3, p60-68. 9p. 3 Color Photographs, 1 Diagram, 1 Chart), pp. 60–68. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=85463210&site=ehost-live&scope=site.
Pelsmacker, P. de, Geuens, M. and Bergh, J. van den (2013) Marketing communications: a European perspective (5th ed.). Fifth edition. Harlow, England: Pearson. Available at: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.wmin.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273773245.
Pelsmacker, P. de, Geuens, M. and Bergh, J. van den (2017) Marketing communications: a European perspective (6th ed.). Sixth edition. Upper Saddle River: Pearson.
‘The Content Marketing Revolution’ (no date). Available at: https://hbr.org/2014/07/the-content-marketing-revolution.
van den Driest, Frank1Sthanunathan, Stan2Weed, Keith3,4 (2016) ‘Building an Insights Engine. (cover story)’, Harvard Business Review, 94(Issue 9, p64-14. 11p. 1 Color Photograph), pp. 64–14. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=117516194&site=ehost-live&scope=site.
YouGov | Audience Segmentation and Media Planning - YouGov (no date). Available at: https://yougov.co.uk/find-solutions/profiles/.
