globe
  1. Core 1 item
  2. Additional 2 items
    1. Integrated advertising, promotion, and marketing communications - Kenneth E. Clow, Donald Baack 2016 (electronic resource)

      Book Further

    2. Marketing communications: a European perspective - Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh 2013 (electronic resource)

      Book Further

  3. Other useful resources include the following websites: 2 items
  4. Other useful articles include: 9 items
    1. The Ultimate Marketing Machine. - De Swaan Arons, Marc1van den Driest, Frank1Weed, Keith2 2014

      Article 

    2. Building an Insights Engine. (cover story) - van den Driest, Frank1Sthanunathan, Stan2Weed, Keith3,4 2016

      Article 

    3. Advertising Analytics 2.0. - Nichols, Wes1 (AUTHOR) 2013

      Article  The publisher offers limited access to this article. The full text cannot be printed or saved. To read this article a few more steps are required. 1. Click on the blue online resource button. 2. On the new page click the green search button 3. Click on the PDF link for full access

    4. Marketing When Customer Equity Matters. - Hanssens, Dominique M. 2008

      Article  The publisher offers limited access to this article. The full text cannot be printed or saved. To read this article a few more steps are required. 1. Click on the blue online resource button. 2. On the new page click the green search button 3. Click on the PDF link for full access

    5. Reputation Warfare. - Gaines-Ross, Leslie1 (AUTHOR) 2010

      Article 

    6. Branding in The Digital Age. - Edelman, David C.1 (AUTHOR) 2010

      Article  The publisher offers limited access to this article. The full text cannot be printed or saved. To read this article a few more steps are required. 1. Click on the blue online resource button. 2. On the new page click the green search button 3. Click on the PDF link for full access