Bibliography for 6MARK015W Interactive and Digital Marketing BETA

10 Tactics for Launching a Product Using Social Media (no date). Available at: https://hbr.org/2015/04/10-tactics-for-launching-a-product-using-social-media.

Ashley, C. and Tuten, T. (2015) ‘Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement’, Psychology & Marketing, 32(1), pp. 15–27. Available at: https://doi.org/10.1002/mar.20761.

Chaffey, D. (2015) Digital business and e-commerce management: strategy, implementation and practice. Sixth edition. Harlow, United Kingdom: Pearson Education Limited. Available at: http://westminster.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1056929650003711&institutionId=3711&customerId=3710.

Chaffey, D. and Ellis-Chadwick, F. (2016) Digital marketing. Sixth edition. Harlow: PearsonEducation. Available at: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.wmin.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292077642.

Copulsky, Jonathan (2016) ‘One tweak at a time: How analytics improved our content marketing’, Applied Marketing Analytics, 2(3), pp. 201–212. Available at: https://hstalks-com.uow.idm.oclc.org/issue/321/ama-volume-2-number-3-summer-2016/?business.

DALLEMULE, LEANDRODAVENPORT, THOMAS H. (2017) ‘What’s Your Data Strategy?’, Harvard Business Review, 95(Issue 3, p112-121. 10p. 1 Color Photograph), pp. 112–121. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=122582009&site=ehost-live&scope=site.

De Swaan Arons, Marc1van den Driest, Frank1Weed, Keith2 (2014) ‘The Ultimate Marketing Machine.’, Harvard Business Review, 92(Issue 7/8, p54-63. 10p. 1 Color Photograph, 1 Illustration), pp. 54–63. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=96695080&site=ehost-live&scope=site.

Digital marketing strategy advice - Smart Insights Digital Marketing (no date). Available at: http://www.smartinsights.com/.

Edelman, David C.1 (AUTHOR) (2010) ‘Branding in The Digital Age.’, Harvard Business Review, 88(Issue 12, p62-69. 8p. 2 Color Photographs), pp. 62–69. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=55461895&site=ehost-live&scope=site.

Edelman Marc, David C. (2015) ‘Competing on Customer Journeys.’, Harvard Business Review, 93(11), pp. 88–7. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=110320330&site=ehost-live&scope=site.

Holliman, G. and Rowley, J. (2014) ‘Business to business digital content marketing: marketers’ perceptions of best practice’, Journal of Research in Interactive Marketing, 8(4), pp. 269–293. Available at: https://doi.org/10.1108/JRIM-02-2014-0013.

Magids, Scott1 (AUTHOR)Zorfas, Alan2 (AUTHOR)Leemon, Daniel3 (AUTHOR) (2015) ‘The New Science of Customer Emotions.’, Harvard Business Review, 93(Issue 11, p66-8. 10p. 1 Color Photograph, 1 Chart), pp. 66–8. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=110320475&site=ehost-live&scope=site.

Market Segmentation - Sport England (no date). Available at: http://segments.sportengland.org/.

MOREY, TIMOTHYFORBATH, THEODORE ‘THEO’SCHOOP, ALLISON (2015) ‘CUSTOMER DATA: DESIGNING FOR TRANSPARENCY AND TRUST.’, Harvard Business Review, 93(Issue 5, p96-105. 10p. 4 Color Photographs, 1 Illustration, 2 Charts), pp. 96–105. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=102262157&site=ehost-live&scope=site.

Nichols, Wes1 (AUTHOR) (2013) ‘Advertising Analytics 2.0.’, Harvard Business Review, 91(Issue 3, p60-68. 9p. 3 Color Photographs, 1 Diagram, 1 Chart), pp. 60–68. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=85463210&site=ehost-live&scope=site.

Research: The Emotions that Make Marketing Campaigns Go Viral (no date). Available at: https://hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral.

Ryan, D. (2017) Understanding digital marketing: marketing strategies for engaging the digital generation. Fourth edition. London: KoganPage. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=WestminUni&isbn=9780749478445.

‘The Content Marketing Revolution’ (no date). Available at: https://hbr.org/2014/07/the-content-marketing-revolution.

van den Driest, Frank1Sthanunathan, Stan2Weed, Keith3,4 (2016) ‘Building an Insights Engine.  (cover story)’, Harvard Business Review, 94(Issue 9, p64-14. 11p. 1 Color Photograph), pp. 64–14. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=117516194&site=ehost-live&scope=site.

YouGov | Audience Segmentation and Media Planning - YouGov (no date). Available at: https://yougov.co.uk/find-solutions/profiles/.