Bibliography for 6MARK008W Marketing Management BETA

• Statista - The Statistics Portal for Market Data, Market Research and Market Studies (no date). Available at: https://www-statista-com.uow.idm.oclc.org/.

Artificial Intelligence report (no date). Available at: http://www.zenithroiagency.com/ThoughtLeadership/ArtificialIntelligenceTrends/Trends/2017/Zenith2017Trends.pdf.

Home - Office for National Statistics (no date). Available at: https://www.ons.gov.uk/.

Kotler, P. and Keller, K.L. (2016) Marketing management. Fifteenth edition, Global edition. Boston: Pearson Education. Available at: https://www.dawsonera.com/abstract/9781292092713.

MINTEL (no date). Available at: http://www.mintel.com/.

Mullins, J.W. and Walker, O.C. (2013) Marketing management: a strategic decision-making approach. 8th, international ed edn. New York: Mcgraw-Hill.

‘The Economist’ (no date). Available at: https://www-economist-com.uow.idm.oclc.org/printedition/covers/UniversityofWestminster?print_region=76981.